Executive Producers Blake Shelton and Taylor Sheridan Bring Music Reality Competition Series to Towns Across America
NASHVILLE, Tenn. (Aug. 21, 2025) – Dreamliner Luxury Coaches, the nation’s leading provider of full-service event transportation logistics for the entertainment industry, today announced its partnership with CBS’ highly anticipated new music competition series, THE ROAD. Premiering Sunday, October 19 (9:00-10:00 PM, ET/PT), on CBS and streaming live and on-demand on Paramount+, the docu-follow series chronicles the journeys of 12 talented emerging musicians as they navigate the gritty and unforgiving life of a touring musician.
As the show’s transportation brand partner, Dreamliner will provide the musicians and crew with the same world-class coaches that have carried the industry’s top performers across the country. With unmatched comfort, custom amenities, and a design built for the realities of touring life, Dreamliner brings authenticity to THE ROAD while elevating the experience for both the musicians and the production.
“Dreamliner was built for moments like this,” said Rich Thomson, Dreamliner CEO. “Our brand has always been about more than just transportation; it’s about creating a space where artists can rest, reset, and stay inspired between performances. Partnering with THE ROAD allows us to showcase that experience to viewers nationwide, while supporting the next generation of talent as they chase their dreams.”
The partnership will be woven into the series through on-screen integrations and behind-the-scenes moments that highlight the realities and the luxuries of life on the road. Musicians will travel aboard Dreamliner coaches as they compete as opening acts for GRAMMY® Award winner Keith Urban at music venues across America. The show, executive-produced by Taylor Sheridan, Blake Shelton, David Glasser, Lee Metzger and Keith Urban also features “Tour Manager” Gretchen Wilson and surprise appearances from notable country music stars throughout the season.
Dreamliner joins a lineup of premier integration partners, including Red Bull, Crown Royal, Cracker Barrel, DECKED, and Carhartt. Together, these brands bring unparalleled authenticity and value to a groundbreaking new competition format.
For more information on Dreamliner Luxury Coaches, visit https://dreamlinercoaches.com/ or follow @dreamlinercoaches.
ABOUT DREAMLINER LUXURY COACHES
Headquartered in Nashville, TN, Dreamliner is the leading provider of upscale and customized coaches and full-service event transportation logistics for the entertainment industry. With its recent acquisition of Shomotion and Show Pro, Dreamliner now offers comprehensive event transportation logistics for music concerts and motion picture productions, theatrical events, and festivals across North America. Clients include the music industry’s biggest artists such as Taylor Swift, Beyoncé, and Elton John, as well as Fortune 500 companies. Dreamliner’s expert design team crafts custom layouts for its state-of-the-art coaches and outfits each with luxurious touches tailored to a client’s unique needs and personal taste. Dreamliner Luxury Coaches are designed and crafted at its Nashville headquarters and provide coach services across the US from its additional facilities in Denver, CO, Fontana, CA, and Lititz, PA.
About THE ROAD
From executive producers Taylor Sheridan, Blake Shelton, David Glasser, Lee Metzger and Keith Urban — who also serves as the series’ headlining superstar — THE ROAD follows 12 talented emerging musicians as they compete as opening acts for GRAMMY Award winner Urban at music venues across America. In his search for the next big artist, alongside GRAMMY Award winner Gretchen Wilson, who acts as “Tour Manager” for the series, Urban is joined by executive producers Blake Shelton and Taylor Sheridan, and other country music stars (to be announced) throughout the season, who guide these seasoned musicians, and along with a live venue audience, determine who advances to the next city. In the end, only one will walk away with the grand prize (to be announced). Without a shiny floor in sight, the docufollow format captures the high-stakes unfiltered musical journeys of these triple threats – singers, songwriters and instrumentalists – offering a backstage pass into the gritty and unforgiving life of a touring musician. With exclusive access to behind-the-scenes workings of the music industry, viewers will see what happens when some of the best emerging musicians pile into a tour bus and tackle a grueling schedule in pursuit of their dreams.