Industry Veteran Returns to Dreamliner Bringing 43 Years of Touring and Motorcoach Experience to Leadership Team

Dreamliner’s Vice President of Leasing Mark Larson

NASHVILLE, TN (May X, 2025) — Dreamliner Luxury Coaches, the leading provider of full-service event transportation logistics for the entertainment industry, announces industry veteran Mark Larson will return to the company as Vice President of Leasing. Bringing over four decades of experience, Larson will oversee all North American tours and bookings, further strengthening Dreamliner’s leadership team.

“Mark has been a pillar in this industry for more than 40 years, and his return to Dreamliner positions us to lead the next phase of growth for luxury touring,” says CEO and Founder Rich Thomson. “He knows the road, the artists, and the business like no one else, and we welcome him back as we shape the next chapter of our success.”

In 2023, Larson was inducted into the Entertainer Motorcoach Hall of Fame, an honor recognizing his long-standing commitment and contributions to the touring industry. He began in the industry driving part-time for Hemphill Brothers Coach Company, quickly becoming a full-time driver for many of the biggest artists of the day. Rising through the ranks, Larson was promoted to Vice President, during which time he helped expand the fleet from fewer than 20 buses to over 115, overseeing daily scheduling and operations.

“Coming back to Dreamliner feels like coming home,” says Larson. “After so many years in the industry, I look forward to returning to a company that shares my passion for delivering high-end service to the world’s top music artists.”

For more information on Dreamliner Luxury Coaches follow @dreamlinercoaches.

About Dreamliner Luxury Coaches

Headquartered in Nashville, TN, Dreamliner is the leading provider of upscale and customized coaches and full-service event transportation logistics for the entertainment industry. With its recent acquisition of Shomotion and Show Pro, Dreamliner now offers comprehensive event transportation logistics for music concerts and motion picture productions, theatrical events, and festivals across North America. Clients include the music industry’s biggest artists such as Taylor Swift, Beyoncé, and Elton John, as well as Fortune 500 companies. Dreamliner’s expert design team crafts custom layouts for its state-of-the-art coaches and outfits each with luxurious touches tailored to a client’s unique needs and personal taste. Dreamliner Luxury Coaches are designed and crafted at its Nashville headquarters and provide coach services across the US from its additional facilities in Denver, CO, and Fontana, CA.